Who is Influencing Your Customers? – How to Listen on Social Media
We’ve heard it before – listening and hearing are two very different things. If you are one of the growing number of businesses that are utilizing the advantages of social media, you should appreciate...
View ArticleTake Back Your Time by Building a Great Team
Embarking on the journey as a small business owner may often feel like a one-person job. By building the best team possible, you may start to alleviate that stress and free up some valuable time....
View ArticleUsing Webinars to Promote Your Business
No matter how quick the pace, it seems keeping up with technological changes is one of the greatest challenges we face! Just as we get comfortable with one form, a new slew comes to town. It’s not...
View ArticleKeeping Track of Your Business
While bringing in new clients, developing marketing strategies and managing accounts are all sound and necessary practices for a small business, they do not, in themselves, ensure the overall health of...
View ArticleSecrets to Keep Your Business Looking Good
Just as business health should never be neglected, it is equally important to present a tight, clean and stream-lined look to your customers. We tend to be attracted to order and cleanliness, and will...
View Article4 Steps to Writing a Great eBook
We are all coming to terms with the hype on in-depth content and the importance it holds in driving your business’ web reputation. A useful way of achieving this is by way of the eBook. The perceived...
View Article4 Questions That Increase Your Sales
One thing every business owner needs to know is that rather than selling being about talking, it is actually about listening. If you can do that, you are off to a great start. You need to not only be...
View ArticleUsing Technology to Build a Great Loyalty Scheme
The key to loyalty is using digital technology to burrow into customers’ histories to ‘Surprise and Delight’ them” Hmm, are we encouraging stalking, you ask? YES! Stalk away! The more you know about...
View ArticleMulti-Channel Marketing
According to data collected last year, 72% of consumers prefer businesses to employ a multi-channel marketing approach. So what does this mean, exactly? Simply put, multi-channel marketing means...
View ArticleThe Cheapest Way Is Not Always the Best Way
Ask yourself this question: Would you be cheap when considering doctors to perform your open heart surgery? Never! And for exactly the same reason this is the thinking that should apply to small...
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How to Build Your Personal Brand
Building a business brand is necessary as you develop and grow your business, but have you considered your own personal brand? It is a must in the digital world, making it imperative to ask these...
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What Makes Your Business A Great Place to Work?
As with every other aspect of small business management, you want your business to be the best it can be in your field. Is your business currently a great place to work? Let’s explore how you can get...
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The Guide to Selling Online
Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to...
View ArticleAuto Focus Fall 2014
Here’s a brief glance at what you’ll find in the Fall issue… Pumping up profitability Dealerships can sell truckloads of vehicles and still run into problems if owners lose sight of the bottom line —...
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6 Sales Tips to Boost Your Confidence
It’s official! Working in sales may be one of the toughest gigs around. The constant up and down roller coaster ride can be stressful and challenging, and puts a strain on resources and motivation....
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Taking Control of Your Supply Chain
Second only to labor costs, supply chain management can eat up a hearty chunk of your operating expense budget. The process of negotiating with suppliers can also take up a hefty amount of another...
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Avoiding Appointment Disappointment
Lemons into lemonade! Isn’t that what they say? In sales, this can seem almost impossible when the crushing disappointment of a meeting-gone-bad seems too heavy to handle. Going into appointments well...
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Strategy – The Key to Your Success
Endeavoring to succeed in a small business is much like taking on a massive road trip. Having a map (in our case, a business plan) is a must. It will provide a route and will offer a big-picture...
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Things to Consider When Taking Your Business to the Next Level
Stuck in a rut, feeling burnt out, lacking motivation? These may be early signs that it’s time to take things up a notch. Accepting these symptoms as the norm can mean falling behind and is a risk...
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Sell. Sell. Sell…
When it comes to sales, achieving results is the goal, and when we fall short, the problem often lies in the initial strategy, or lack thereof. Effective selling comes down to one thing – a distinct,...
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